Services

I help clients establish and elevate their personal brand with bios for publication on corporate websites, LinkedIn, business proposals, sales collateral, and handouts. Showcase your career accomplishments, education, professional certifications and designations. Highlight areas of expertise and tout awards and recognitions. I can help you communicate the right message for any given audience.

I write articles and blogs that help my clients attract and retain customers, enhance their personal brand, influence purchasing decisions, and differentiate their business from the competition. Keep readers engaged with sharable content for publication on your website, your corporate blog, industry journals, newsletter campaigns, LinkedIn and social media outlets. Use content marketing strategies to expand brand visibility, boost search engine rankings, and elevate customer trust and loyalty. I specialize in a wide variety of writing styles—from conversational to academic.

I write marketing and sales copy that gets noticed, gets read, and gets responses. I've provided trusted freelance copywriting support for everyone from small local businesses to marketing directors at global corporations, praised for my creativity, attention to detail, research skills, and refined work process. Even if you're not sure where to start, I guide the process by asking important questions and gathering all of the information from you that I'll need. I can help you determine the best approach for your goals and budget, create the right voice, and give customers the information they're looking for. I look at your business objectively, highlighting benefits typically overlooked by in-house staff. Once content is approved and publish-ready, I can even provide a referral to a colleague for print design, if needed.

I partner with growing and established companies that need to demonstrate the effectiveness of their product, service, or solution. Support the efforts of your sales team, present a broader range of use scenarios, and explain the value of your solution within multiple industries through a series of professionally written case studies. Publish engaging content designed to differentiate your brand, boost cross-sell and up-sell opportunities, and convert warm leads into long-term customers. Informative, search-engine-optimized case studies can expand your content marketing efforts and draw prospects to your website.

Let me help you navigate the writing process. Collaborative writing and consulting is ideal for anyone struggling to organize their thoughts, find a starting point, refine grammar, or take their own writing to the next level. Collaborate over the course of multiple draft reviews and revision rounds—continually adding to, deleting from, and altering your manuscript. Partner with an experience writing professional who can organize your rough notes into a logical and coherent format, ask pertinent questions to generate creative ideas, and help you wrap-up your writing project—from marketing collateral to technical manuals, articles, and books. Cycle back as many times as you need—whether that takes five days, five months, or longer. I can provide professional guidance and advice at every stage.

I provide detailed copy editing and proofreading support for a range of marketing, business, public relations, and technical applications. Enhance clarity and readability, refine grammar, and take rough drafts to a whole new level. I can also convert complex, technical language into creative marketing content appropriate for websites, brochures, and promotional materials. I ensure the language you use is audience-appropriate, with concepts explained in the clearest and most intuitive manner. Work with a professional who is qualified, experienced, and specialized in developmental and substantive editing, copy editing, line editing, and proofreading.

I partner with experienced marketers, leading brands, and committed start-ups to formulate the right content strategy and voice for targeted email marketing campaigns. This includes copywriting for introductory and sales messages, general communications, internal announcements, crisis communications, routine account and serial messages. Maximize response with best practice strategies and subject lines designed to minimize spam filtering and boost open-rate. Deliver the right tone to enhance your brand and build a loyal and engaged opt-in list.

I write creative product and service descriptions, packaging content, e-commerce content, app descriptions, catalog content, and real estate listings designed to boost my client’s brand. Set your product apart on the shelf and in the crowded marketplace. In just a few words, I can help you appeal to your ideal customer, invoke their senses and their imagination, and clearly describe all of your product's benefits.

I develop press releases and press kits to boost web traffic and favorably position my client's organization in the public eye. Back your business with more than a decade of formal Public Relations, Investor Relations, and communications experience. Distribute newsworthy press releases that offer details around new product releases or service launches, company milestones and accomplishments, executive hires, new deals or partnerships, awards, grand openings or relocations. Promote research or survey results, team participation in charitable or community events, trade show appearances, or upcoming web events. Your options are virtually unlimited.

I partner with retailers and marketing departments to best position their products online and in print. This includes creative descriptions for new apps, foods and beverages, skincare and beauty treatments, toys and games, gifts, clothes, tech gadgets, education courses, and software solutions. Bring your brand experience to life while giving on-the-fence browsers a reason to click the "buy" button.

Work with an experienced business writer whose winning proposals have already helped clients gain highly competitive deals. I collaborate with businesses and entrepreneurs to write template proposals and timely responses to RFPs. Show prospective partners and clients what differentiates your company and team from the competition. Prepare boilerplate language that may be customized and used repeatedly by sales staff.

I help clients create and advance their personal brand with copywriting and editing support for resumes and cover letters, CVs, bios, performance review related materials, promotion proposal letters, and LinkedIn profiles. Emphasize your unique qualifications and accomplishments, transition your skill set into a new field, eliminate red flags, and present your work experience in the most favorable manner possible. I’m proud to have helped clients advance their careers and land interviews even in the toughest job markets.

I help clients attract leads, make sales, and ensure their message is well-received. Send the right message in your direct mail letters, sales letters, customer communications, proposal and cover letters, internal announcements, crisis communications, routine account and serial messages. Work with a writer skilled in key sales strategies, direct marketing, persuasion, and customer service standards.

I write promotional and explainer video scripts, voice overs, flash and corporate presentations, product demos, tutorials, and automated attendant/telephone sales scripts. Help prospects understand the value of your product or service and how it’s used with professional script writing. Show-off features, bells, and whistles to make your offer irresistible. Entertain and inform with conversational voice-over dialog designed for the ears, not the eyes, written by a copywriter with comprehensive knowledge of alliteration and pronunciation.

You can't always ramp-up with one copywriter or designer. But you can share guidelines to get all contributors on the same page. I write style guides to set the tone, define my client's brand and personality, and present concrete examples of your company's writing standards. Style guidelines are ideal for start-ups building their image, fast-growing companies experiencing rapid expansion, companies ready to take the helm after their first generation website is live, and established firms launching formal branding campaigns.

I collaborate with developers and companies to effectively communicate the benefits and functions of their products and to guide users through standard procedures. Build a library of easy-to-understand content, assist users with helpful user interface text and prompts, publish informative help files and tutorials, produce step-by-step how-to videos, and create easy-to-follow user manuals and guides. I offer developmental editing and copywriting for a range of technical documentation.

I write persuasive white papers that help companies sell their services and solutions. Give customers, executives, and vendors detailed information about direct business benefits, compare features with competitive offers, and provide supportive statistics to justify their purchasing decision. A well-written white paper can validate your credibility, educate prospective customers and the media, and grow your pipeline by capturing prospects early in the research and planning stage.

I write website content for corporate websites, website relaunches, ecommerce and mobile-friendly websites, sales landing pages, and blogs. I've provided trusted web content writing for everyone from small local businesses to marketing directors at global corporations, praised for my creativity, attention to detail, research skills, and refined work process.

Even if you're not sure where to start, I guide the process by asking important questions and gathering all of the information from you that I'll need. I can help you determine the best approach for your goals and budget, create the right voice, and provide guidance on the latest SEO, information architecture, website usability, and user-oriented content design strategies. I look at your business objectively, highlighting benefits typically overlooked by in-house staff. Once content is approved and publish-ready, I can also provide a referral to an experienced, talented website designer who has already served many of my clients for more than a decade.